Candela is a web-dev agency based in Fayetteville, AR

When a vendor on Walmart.com needs more than just the basic "featured image" module that Walmart provides by default, their best bet is to integrate with Walmart's Rich Media API. This is a code-based data entry method which allows anyone with an active Vendor ID to embed their own below-the-fold HTML content. What vendors can put in this space is arbitrary, and can be anything from YouTube videos to instruction manuals.

Say hello to Newton- Candela's content management system (CMS) built on top of Walmart's API and Kirby. Newton makes it easy to add custom content (slideshows, videos, image grids, etc) to your product pages on Walmart.com. Though only born a few short months ago, Newton is already in use by vendors like DHP, Mainstays, Ameriwood, and others.